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FinOps X, June 8-11, 2026 - Speakers Announced

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FinOps Personas

Implementing FinOps requires many stakeholders, or Personas, in an organization to work collaboratively with the FinOps team. It is not only the FinOps team who perform FinOps activities. All FinOps Personas involved in using, tracking, managing, or directing the use of cloud will benefit from working together using the FinOps Framework as an operating model.

Personas represent broad stakeholder groups that must collaborate, not individual people. In a complex organization, a FinOps Persona may represent many people in a variety of related roles or job titles. And in very small organizations, a single person may perform the duties of multiple FinOps Personas. Each has an important part to play in supporting FinOps.

Core Personas

Within most organizations, there are Personas who will always be involved in the practice of FinOps. These Core Personas provide all of the organizational disciplines to successfully use cloud effectively. Each Persona has a role to play in the organization as well as in the practice of FinOps, and each has perspectives, challenges, metrics and outcomes they seek that may be slightly different from other Personas.

FinOps Practitioner

Bridge business, engineering, and finance teams by applying a working knowledge of the FinOps Framework in order to establish a FinOps culture and enable evidence-based decisions to maximize the business value of cloud.

FinOps Responsibilities include:

Broad Technical Proficiency
Analytical Skills
Cost Management and Optimization
Collaboration and Communication
FinOps Practice Continuous Improvement
Problem-Solving
Change Management
FinOps Team Leadership and Centralized FinOps Functions

Engineering

Responsible for designing, building, managing and optimizing technology infrastructure to achieve cost-effectiveness, performance, reliability, security and compliance across technology categories.

FinOps Responsibilities include:

Architecture and Design
Cloud Infrastructure and Platform Management
Application and Services Development and Deployment
Cost Management and Resource Optimization
Monitoring and Alerting
Security and Compliance
Automation and Tooling Implementation
Sustainability Considerations

Finance

Provides financial expertise and works closely with FinOps Practitioners to quantify the business value of technology spending, support accurate forecasts, budget and chargeback technology costs, and define the finance and accounting context in which FinOps-informed decision making takes place, both within an IT Financial Management context and organization wide.

FinOps Responsibilities include:

Financial Expertise and Organizational Finance Policy
Budgeting and Forecasting Support
Cost Allocation Analysis
Financial Reporting
Compliance and Governance
Invoice Reconciliation and Accounting Compliance

Product

Drive business value by defining product requirements, prioritizing initiatives that align FinOps to business objectives and strategic investments, engaging stakeholders, and articulating the value proposition of technology decisions.

FinOps Responsibilities include:

Strategic Product and Portfolio Alignment
Stakeholder Engagement
Requirement Definition
Value Delivery
Change Management

Procurement

Responsible for procuring technology across technology categories, optimizing and enhancing vendor relationships, ensuring cost-effective and compliant vendor engagements, collaborating with FinOps Practitioners to ensure decisions which impact the value of technology purchases are made at the appropriate cadence to maximize the return on technology spend.

FinOps Responsibilities include:

Vendor Risk Management
Vendor Contract Management and Negotiation
Strategic Vendor Relationship Management
Vendor Selection Support
Vendor Negotiation and Discount Management
Collaboration with IT and Operations
License Monitoring and Evaluation
Compliance and Governance

Leadership

Sets and promotes overall business and technical objectives within the organization, empowers organizational alignment to prioritize FinOps initiatives, and drives action to achieve a culture of accountability and FinOps-enabled decision making.

FinOps Responsibilities include:

Strategic Business and Technology Objective Setting
Decision-Making and Prioritization Authority
Stakeholder Engagement and Alignment
Revenue Growth or other Organizational Success Criteria Owner
Compliance and Governance

Allied Personas

Organizations may also have roles that are not directly involved in the practice of FinOps. These Allied Personas work within traditional or emerging disciplines – including Sustainability, ITAM, ITFM/TBM, Security, and ITSM/ITIL – and may need to coordinate with FinOps Practitioners. Their roles align with the "Intersecting Disciplines" Framework Capability which outlines where their activities intersect with FinOps.

ITAM

IT Asset Management teams, when they exist, collaborate with FinOps, Finance, and Procurement to achieve efficiency, transparency, and value in managing IT assets, ensure compliance in IT asset contracts, and balance purchase decisions in ways that support strategic business objectives.

Responsibilities intersecting with FinOps include:

Asset Discovery and Inventory
Asset Auditing and Compliance
License Management
Cost Analysis and Optimization
Documentation and Reporting
Stakeholder Collaboration

ITFM

IT Financial Management, when it operates separately from Finance, is responsible for collaborating with FinOps to collect, categorize, and report upon, and provide transparency into IT spending, ensuring that technology spending is clearly recorded, aligned with business priorities, cost-effective, and mapped to measurable value.

Responsibilities intersecting with FinOps include:

Budgeting and Forecasting Support
Cost Accounting & Optimization
Financial Analysis
Investment Prioritization
Financial Reporting
Continuous Process Improvements
Documentation and Reporting
Stakeholder Collaboration

Sustainability

Sustainability teams, when they exist, collaborate with FinOps to ensure the use of technology is well understood in order to support organization efforts to optimize for environmental impact, drive accountability, and accelerate progress towards broader sustainability goals.

Responsibilities intersecting with FinOps include:

Optimization for Sustainable Initiatives
Waste Reduction Focus
Policy and Compliance
Efficiency and Optimization Analysis
Documentation and Reporting
Stakeholder Collaboration

ITSM / ITIL

IT Service Management collaborates with FinOps to standardize and streamline IT service operations, improve service quality and reliability, and ensure that technology services meet agreed-upon service levels and performance targets are balanced against cost management priorities.

Responsibilities intersecting with FinOps include:

Service Design and Architecture
Service Operation & Improvement
Service Level Monitoring & Management
Change Management
Cost Analysis and Optimization
Documentation and Reporting
Stakeholder Collaboration

Security

IT Security collaborates with FinOps to leverage insights to partner on transparency of usage in both operational and security domains, to optimize security spending, to improve IT Security financial governance, and to strengthen the organization's overall cloud security posture.

Responsibilities intersecting with FinOps include:

Monitoring and Anomaly Response
Anomaly Investigation and Analysis
Policy and Compliance
Identity and Access Management
Documentation and Reporting
Stakeholder Collaboration